Craig Wayne Boyd

Top Shelf Top Shelf

Marketing Highlights

First studio album since winning Season 7 of The Voice and debuting at #1 on Billboard’s Hot Country Songs chart with his single, “My Baby’s Got a Smile on Her Face". Including three instant gratification tracks: the first single "Stuck In My Head" (9/15), "We Sweat" (9/29) and "Better Together" (10/13). Similar artists include Brett Eldridge, Randy Houser, Thomas Rhett.

National media campaign targeting TV and Print is in the works with discussions currently underway with Access Hollywood, EXTRA, SiriusXM, Fox & Friends, Fox News Radio, People NOW/People.com, Celebrity Page, Hallmark Home & Family, Young Hollywood and CBS/CBS Interactive. Additional pitches include GMA, TODAY, Fallon, Kimmel, Colbert, Corden and Conan. Craig’s upcoming album was featured in Billboard’s recent article highlighting 11 debut albums slated for the release in the back half of 2017. The new album was also mentioned in People’s exclusive announcement of Craig’s baby news on July 25th that was picked up by multiple news outlets and publications nationwide. Craig is embarking on a national radio tour and will be visiting 60 markets over the next 2-3 months promoting the single and the album.

Bio

Craig Wayne Boyd is just getting started. Sure, he’s already drawn a large and loyal following. Thousands thrilled to his victory in Season 7 of The Voice. That right there is more than most performers could even dream of. But with release of his new album, Top Shelf, Boyd goes way beyond that platform to a place that even his fans might not have anticipated. That side of his music that helped ensure his initial national success is still there — his confident delivery, upbeat personality, deep country soul, easy charisma and ability to stir feelings with just the tone of his voice and the twist of a phrase. What’s changed is that these qualities aren’t the whole picture. Rather, they’re the foundation of all the qualities that make Craig Wayne unique among today’s young artists of any genre. Top Shelf is a musical kaleidoscope, a whirl of celebration, heartbreak, the sweet pain of love, and the comfort of faith’s embrace. It’s also got funky horns, a pinch of jazz, and enough unexpected turns to take you places few singers can find. Start with the producer—Will Edwards is no Music Row mainstay. Rather, his background is Latin music. Though based in Miami, he and Craig Wayne crossed paths through a mutual friend. Both sensed that working together could kindle some interesting results. “I wanted to go in a different direction, touching on what I’d already experimented with on The Voice,” Boyd explains. “Basically, I wanted to bring in a larger sound. I wanted more strings, more ambience, than I’d had before. I mean, I’m from Texas. I directed our church choir. That twang won’t go away. And that’s good. I just want to build on that in new ways.” With Edwards in his corner, Boyd stepped further in that direction by making a decision some in Nashville would consider controversial. “I decided to be an artist rather than a singer/songwriter,” he says. “I love to write. Just about every week I’m in a writing session. And when we began work on Top Shelf, about eight songs I’d written were under consideration. But I kept finding new ones that said the same thing I wanted to say, only better.” In fact, Boyd and Edwards listened to more than a thousand demos. Only by keeping their standards high were they able to come up with match of material and artist that distinguishes Top Shelf from so many other releases. Once he’d confirmed the final lineup for Top Shelf, Boyd realized that for all its variety, there was one trait that unified it — as he describes it, “the happiness I’ve found with my family, with meeting my wife Taylor and having kids. This kind of surprised me because, honestly, it’s hard to write about being happy! I’d rather live it than write about it.” The first single, Stuck in My Head, is a perfect example of that sentiment. Like life, Top Shelf isn’t just sunshine and rainbows. In fact, one of the album’s most powerful tracks is also its darkest, though significantly it promises light in the end. “Only in my mind, when the water turns to wine, every time I find myself the woman God gives to me,” the lyrics say. “We talk about my day. She knows exactly what to say. So I take her by the hand down the hall and then we slowly fade away.” “And,” Boyd observes, “she flies back to Heaven. The only way he can bring her back from Heaven is when he drinks. It was so intense that I had to take a break while recording it in the studio because I just lost it. I sang it in public for the very first time this summer at CMA Music Fest and people were literally bawling. I feel like this song is meant for someone but I don’t know who it is yet. And even here, you have redemption because at least she is there with him.” “I always want my music to have a positive message,” he emphasizes. “Redemptions the key because it’s what I’ve always looked for in my life.” From the buoyant “Hold Me Up” to a stirring version of “Presence of the Lord,” Boyd presents himself as an artist of complex dimension, never satisfied with repeating himself, but always true to his roots. Whether you’re discovering him now or already onboard, Top Shelf marks the real start of a trek toward beckoning horizons. It may last throughout Boyd’s lifetime. He may never stop exploring and adventuring. It doesn’t matter. This journey will be — already is — worth it on its own.

Tracklist

1. Stuck In My Head
2. Somewhere In There
3. She’s Killing Me
4. Wild Ways
5. We Sweat
6. Hold Me Up
7. Everywhere You Go
8. Better Together
9. Sweet Temptation
10. Only On My Mind
11. Interlude
12. Presence Of The Lord
13. Sweet Temptation Mini Jam

For Fans Of

Brett Eldridge, Thomas Rhett, and Randy Houser

Home Market

Mesquite, Texas - USA

Album Details

Artist

Craig Wayne Boyd

Album Title

Top Shelf

Street Date

12/15/2017

Order Due Date

11/17/2017

Discount

5% (ends 12/21/2017)

Genre

Country

Label

Copperline Music Group, LLC

Parent Label

Reviver Records, LLC.

Configuration

CD Longplay

Price Code

CD10

UPC

868437000402

Box Lot

30

Catalog #

CMG171001

Album Details

Artist

Craig Wayne Boyd

Album Title

Top Shelf

Preorder Date

09/15/2017

Street Date

10/27/2017

Genre

Country

Label

Copperline Music Group, LLC

Parent Label

Reviver Records, LLC.

Configuration

Digital Audio Longplay

UPC

886446715186

Tour Dates

Bandsintown