Wet Hair

The Floating World The Floating World The Floating World

Marketing Highlights

Considered by the band as their most fully realized statement, The Floating World is a snapshot of the last chapter of Wet Hair's tenure as central players in the Midwestern DIY experimental music scene. Wet Hair finished the year long writing and recording process fresh off an eventful West Coast tour with Merchandise right before all three members of the band decided to part ways with their longtime residence in Iowa City. The tracks were recorded and mixed at Flat Black Studios in Iowa City and were mastered by Carl Saff. Shawn Reed finished the striking jacket artwork in early 2017 -- a collage reflecting on the Japanese concept of ukiyo ("The Floating World") as it relates to a feeling of American suburban emptiness and longing.  

The Floating World is a kinetic collection of seven tracks that represent Wet Hair's most exciting, melodic and beautifully produced effort. On their follow up to Spill Into Atmosphere, Wet Hair revitalized their hybrid psych / krautrock / synth pop sound, masterfully working shimmering synth swells and fiery drum and bass grooves into pointed explorations of growth and texture. Working in a style that has traditionally drawn excitement from long sonic build-ups, Wet Hair keenly sculpt these jams so the electric musicality only highlights the pop vocal leads. Tracks like “Dear Danae” and “Revealing” revel in their allusion to noise-pop, offering up simple, ear worm melodies that shine in the frantic orchestration. “Endless Procession,” the record’s 8-minute long jaunt works through a haze of twittering synths toward the ultimate goal of full-blown catharsis and ensuing decay. Meanwhile, cuts like “Through The Night” and “Lift The Stone” show off Wet Hair’s rock-solid rhythm section as they syncopate and shred support for crunchy synth melodies. 

PRESS Noisey Feature w/ Shawn Reed - The seven tracks that bridge psych and beautiful noise pop are some of the brightest of the band's catalogue. Allmusic Review of The Floating World (4/5) - ...The Floating World is the culmination of everything they had previously worked toward, and is easily their best and most accomplished work. The Fader Premieres "Dear Danae" ...a swirling, psychadelic, sunshiney track to begin the record's journey. CLRVYNT Premiere "Endless Procession" - You won't want this trip to end... BandCamp New & Notable - The Best woozy, keyboard-heavy experimental rock since the 80's... Post-Trash Streams "Dear Danae" - ...bursting with synths, warped vocals, and a stunning

WET HAIR PAST PRESS Pitchfork Review of In Vogue Spirit They set up a table full of banged-up doodads, set the controls for the heart of the sun, and let it rip. Tiny Mix Tapes Review of "Camouflage" ...Shawn Reed's and Ryan Garbes' sounds mesh so well AllMusic Review of Spill Into Atmosphere ...Spill Into Atmosphere feels surprisingly clear-headed, refining the psychic noise that came before it into something more open and communicative. Ad Hoc Review of "Camouflage" ...muscled bass, loose drumming, and vivid swirls of keys that punch through that fog like a beacon. Tiny Mix Tapes Review of In Vogue Spirit ...In Vogue Spirit is a tasty and ambitious nugget from these North Central upstarts.

Tracklist

Wet Hair – The Floating World
1. Dear Danae 4:54
2. Lift The Stone 3:56
3. Endless Procession 8:09
4. Black Paint 4:52
5. Revealed 4:49
6. Through The Night 5:35
7. Ice Cream 0:52

Home Market

Minneapolis, MN - U.S.A.

Album Details

Artist

Wet Hair

Album Title

The Floating World

Street Date

07/07/2017

Order Due Date

06/09/2017

Discount

3% (ends 07/13/2017)

Genre

Rock/Alternative

Label

Wharf Cat Records

Parent Label

House Arrest

Configuration

CD Longplay

Price Code

CD14

UPC

616892407744

Box Lot

50

Catalog #

WCR0502

Album Details

Artist

Wet Hair

Album Title

The Floating World

Street Date

06/16/2017

Order Due Date

05/19/2017

Genre

Rock/Alternative

Label

Wharf Cat Records

Parent Label

House Arrest

Configuration

Vinyl Longplay 33 1/3

Price Code

LP18

UPC

616892407546

Box Lot

25

Catalog #

WCR0501

Album Details

Artist

Wet Hair

Album Title

The Floating World

Preorder Date

04/28/2017

Street Date

06/16/2017

Genre

Rock/Alternative

Label

Wharf Cat Records

Parent Label

House Arrest

Configuration

Digital Audio Longplay

UPC

886446462486