Thunder

Rip It Up Rip It Up Rip It Up Rip It Up

Marketing Highlights

Since forming in 1989, Thunder have established themselves among the UK's most consistent attractions, notching up some twenty Top Fifty singles, 2 gold albums, and cultivating a well-deserved reputation as consummate live performers. The band's sound is a timeless marriage of unforgettable melodies and sheer rock power.

"Rip It Up" is Thunder's eleventh album and is proof positive that this is a band that exists only to push itself and aim higher. The album debuted at #3 in the UK album charts, giving the band their highest chart placement in 22 years. The band's last albu, "Wonder Days" debuted at #9, so you can see the bands trajectory is moving up!

In addition to the regular CD, "Rip It Up" is also available in a 3 CD Deluxe Edition (which includes the album and a Bonus CD "Live at the 100 Club", as well as on vinyl (with a download code)

Tools Available: Lyric Video, "Rip It Up" Music Video, EPK, Track by Track, live videos from Chamelion Studio Sessions in Hamburg, Germany.

March 2017 Tour: Australia/UK/Ireland

Marketing/Promotion: 'Rip It Up' will be serviced to Rock radio. Online advertising on FB, Google and YouTube.

Bio

Rip It Up

After 27 years in business (and occasionally out of it), Thunder are on a serious mission. In an era when most bands of their provenance are more concerned with sticking to a safe formula than with delivering music with impact and meaning, the London- and Brighton-based five-piece are only concerned with doing their absolute best. Compromise is not on the agenda.

“We’re running out of time to deliver our best work, because we’re getting older. I’m acutely aware of that,” says singer, manager and radio presenter Danny Bowes. “For us it’s all about quality and value for money for our audience. It would be all too easy at this point to say, ‘The fans are there, the record company are paying for it, let’s just do a standard album’ but we hate that idea. The pressure is there to make everything as good as it can be. Everybody has to step up.”

Then again, compromise has never been part of Thunder’s worldview. Bowes, plus guitarists Luke Morley and Ben Matthews, bassist Chris Childs and drummer Gary ‘Harry’ James, have always faced life’s challenges down with unwavering dedication. Their early career – think raucous recording sessions, armies of female ‘companions’, lakes of booze and iconic slots at Donington (Download in new money) – may have been a whole barrel of chaotic fun, but those times also came with personnel shuffles and management chaos. Even Wonder Days, the band’s remarkable comeback album in 2015, was no walk in the park, with Matthews conquering a life-threatening illness during the recording process.

Through it all, Thunder survived – which leads us to Rip It Up, their eleventh studio album. It’s a record with big boots to fill, as Wonder Days raised the bar significantly for its creators when it came to creating a follow-up. Fortunately, Rip It Up steps up to that challenge with utter confidence, bringing 11 songs that cover a wide range of sounds and emotions to the rock territory of 2017.

“Rip It Up is certainly not Thunder by numbers: it was a real challenge to make,” reflects Morley, who composed the songs and produced the album during the spring and summer of 2016 at Rockfield Studios in Wales. “Everybody had to think outside the box and leave their individual comfort zones. At the same time, it still sounds like Thunder – and to me, that’s evolution.”

Rip It Up comes at an exciting time for Thunder. Wonder Days was recorded in three separate recording sessions rather than a single extended marathon, recalls Danny Bowes, and this approach yielded such high-quality results that the band repeated it for the new record.

“Doing the new album this way cost more money, and it took a while to make, but it was the right thing to do,” says the loquacious singer. “A lot of effort went in over a long period of time, especially for Luke, but having recorded Wonder Days that way and getting such great results, we took the same approach in the recording, and we all had to step up our performances to capture the new songs, but it worked. We made changes in the mixing and mastering, and both changes paid off.

The last album had some songs looking back through rose-tinted spectacles: this album is all about the now. The Rip It Up title sums it all up: the lyric and the message say, ‘If you don’t like your life, don’t put up with it, change it’.”

So where are Thunder at as we enter 2017? In a great place, reveals Bowes. “We’ve never taken our audience for granted – ever,” he tells us. “When one of our shows sells out, we tell our fans that we’re stunned and grateful – because we really are!”

Morley adds: “You know, it’s very easy to make the same album and use it as an excuse to go on tour, but with us that’ll never happen. I always want to write better songs than I did last time. We may not have made our best album yet – who can say? You have to keep that in your sights and do the best you can.”

“I genuinely believe that our best work still lies ahead of us,” states Bowes. “There’s more in Luke’s creativity that can be unlocked, and the band’s ability to capture his songs gets better with every record. Some may say that our best album is behind us, but I don’t believe it and I never have: I’ve always felt that the next album could be our best.”

How many other bands can say the same? Roll on 2017: for Thunder, it’s going to be the time of their lives. Make sure you’re along for the ride.

Tracklist

1. No One Gets Out Alive
2. Rip It Up
3. She Likes the Cocaine
4. Right from the Start
5. Shakedown
6. Heartbreak Hurricane
7. In Another Life
8. The Chosen One
9. The Enemy Inside
10. Tumbling Down
11. There’s Always a Loser

Home Market

London & Brighton, England

Album Details

Artist

Thunder

Album Title

Rip It Up

Street Date

04/21/2017

Order Due Date

03/24/2017

Discount

5% (ends 04/27/2017)

Genre

Rock/Hard

Label

earMUSIC

Configuration

CD Longplay

Price Code

CD15

UPC

4029759116981

Box Lot

30

Catalog #

0211698EMU

Album Details

Artist

Thunder

Album Title

Rip It Up

Street Date

04/21/2017

Order Due Date

03/24/2017

Discount

5% (ends 04/27/2017)

Genre

Rock/Hard

Label

earMUSIC

Configuration

CD Longplay

Price Code

CD19

UPC

4029759118411

Box Lot

20

Catalog #

0211841EMU

Album Details

Artist

Thunder

Album Title

Rip It Up

Street Date

04/21/2017

Order Due Date

03/24/2017

Discount

5% (ends 04/27/2017)

Genre

Rock/Hard

Label

earMUSIC

Configuration

Vinyl Longplay 33 1/3

Price Code

LP22

UPC

4029759117384

Box Lot

25

Catalog #

0211738EMU

Album Details

Artist

Thunder

Album Title

Rip It Up

Preorder Date

03/24/2017

Street Date

04/21/2017

Genre

Rock/Hard

Label

earMUSIC

Configuration

Digital Audio Longplay

UPC

886446371313

Tour Dates

Bandsintown