Alice Cooper

Paranormal Paranormal (2CD/T-Shirt Boxset) Paranormal Paranormal

Marketing Highlights

“Paranormal” is Alice Coopers 20th studio album, his first album of original material in six years. It’s a weird and wonderful collection of guitar-driven delights and produced by long-time collaborator Bob Ezrin (Pink Floyd, Deep Purple), and featuring guests like ZZ Top guitarist Billy Gibbons, U2 drummer Larry Mullen, Deep Purple bassist Roger Glover, as well as a highly anticipated mini-reunion of the original Alice Cooper band members. “Paranormal” is full of surprises and riveting turns.

In keeping with his passion for the unexpected, the singer decided to steer clear of writing another concept album like 2011’s “Welcome 2 My Nightmare,” and focused on creating an explosive collection of unforgettable standalone songs. On “Paranormal”, Alice Cooper and Bob Ezrin go back to their roots and create the raw garage sound that fans loved and still love. With the beloved sound of Coopers early days, fans will feel like they’re taken back straight to the 70s.

Perhaps the biggest surprise on “Paranormal” is the historic two-song mini-reunion with his former bandmates, guitarist Michael Bruce, bassist Dennis Dunaway and drummer Neal Smith. The two songs, “Genuine American Girl” and the Who-inspired “You and All Your Friends” stand out, as in their iconic sound being instantly recognizable.

In addition to the 12 new tracks on “Paranormal”, the singer has included a bonus disc of his current band playing killer live versions of some of The Coop’s greatest hits, such as “No More Mr. Nice Guy,” “Billion Dollar Babies” and “School’s Out.”

Paranormal will be available in a 2 CD Digipak, 2 LP 180 Gram/45 RPM Vinyl/CD Box Set + XL T-shirt/Digital

7" Vinyl is a limited white vinyl Aside: Paranoiac Personality/Bside: I'm Eighteen (Live in Dallas)

Marketing Overview Social Media:
Extensive Social Media/YouTube album Teaser campaigns throughout the launch of the release. Teasing art, Alice Cooper Original Band, EPK, Video, etc.

Radio: The 1st single "Paranoiac Personality" will premiere 6/8 on "Nights With Alice Cooper. The single will be serviced the next day for an impact date of 6/26 at Classic Rock/Rock/Active Rock

Advertising: Print/Radio/TV and Social Media campaign as well as street sniping in key sales/touring markets.

Press: Targeting features in print outlets like Rolling Stone, New York Magazine, NY Times, Slate, LA Times, The New Yorker and more. Focus heavily on NPR national features including All Things Considered, Weekend Edition or Morning Edition. Beyond those national looks there are great regional NPR programs such as The Frame, Fresh Air, Sound Opinions and Studio Q that we would target. TV Targets: Today, GMA, CBS This Morning, Ellen, Colbert, Fallon Potential Podcasts: WTF with Marc Maron, Song Exploder, Dinner Party Download, Nerdist and more.

Bio

Alice Cooper pioneered a grandly theatrical brand of hard rock that was designed to shock. Drawing equally from horror movies, vaudeville, and garage rock, the group created a stage show that featured electric chairs, guillotines, fake blood and boa constrictors. He continues to tour regularly, performing shows worldwide with the dark and horror-themed theatrics that he’s best known for.

With a schedule that includes six months each year on the road, Alice Cooper brings his own brand of rock psycho-drama to fans both old and new, enjoying it as much as the audience does. Known as the architect of shock-rock, Cooper (in both the original Alice Cooper band and as a solo artist) has rattled the cages and undermined the authority of generations of guardians of the status quo, continuing to surprise fans and exude danger at every turn, like a great horror movie, even in an era where CNN can present real life shocking images.

Cooper was born in Detroit Michigan, and moved to Phoenix with his family. The Alice Cooper band formed while they were all in high school in Phoenix, and was discovered in 1969 by Frank Zappa in Los Angeles, where he signed them to his record label. Their collaboration with young record producer Bob Ezrin led to the break-through third album “Love It to Death” which hit the charts in 1971, followed by “Killer,” “School’s Out,” ”Billion Dollar Babies,” and “Muscle of Love.” Each new album release was accompanied by a bigger and more elaborate touring stage show. 1974 saw the release of a “Greatest Hits” album, and then Cooper, in 1975, released his first solo album, “Welcome to My Nightmare” in 1975, accompanied by the legendary groundbreaking theatrical Welcome to My Nightmare concert tour.

Associated with that album and tour was the ground-breaking network TV special Alice Cooper: The Nightmare. Other film and television appearances include The Muppet Show, Mae West’s last film Sextette, Roadie, Sgt. Pepper’s Lonely Hearst Club Band and appearances on The Tonight Show starring Johnny Carson and Tom Snyder’s Tomorrow Show. The original band also made an appearance in the movie Diary of a Mad Housewife in 1979, filmed the full-length feature film Good To See You Again Alice Cooper, and Alice appeared in a 1972 episode of The Snoop Sisters.

Alice’s solo career skyrocketed in the late 1970′s, with a succession of hit singles, including “You & Me,” and classic albums, including “Lace And Whiskey” and “From The Inside,” and bigger and even more elaborate concert tours.

In the ‘80’s Cooper explored different sounds, highlighted by the new wavish album “Flush The Fashion,” the heavy metal “Constrictor” and “Raise Your Fist And Yell,” and then 1989’s melodic hard rock album “Trash,” which featured the massive hit single “Poison” and became his biggest selling album and single worldwide. During this period Alice also appeared in the horror films Monster Dog and John Carpenter’s Prince of Darkness, and recorded songs for the soundtracks to Roadie, Class of 1984, Friday the 13 Part VI: Jason Lives and Wes Craven’s Shocker.

Cooper’s most memorable movie appearance was as himself in Wayne’s World in 1991. He also played (fittingly) Freddy Krueger’s wicked step-father in Freddy’s Dead: The Final Nightmare, and appeared on Gene Wilder’s TV series Something Wilder as well as on That ‘70’s Show. The 90’s also saw the release of the albums “Hey Stoopid,” “The Last Temptation,” and “Fistful of Alice,” a live album.

1999 saw the release of the definitive historical 4 CD box set “The Life & Crimes of Alice Cooper,” from Rhino/Warners.

In the new millenium, Cooper has been very productive and busy, writing, recording and releasing the albums “Brutal Planet,” “Dragon Town,” “The Eyes of Alice Cooper,” “Dirty Diamonds,” “Along Came a Spider,” and 2011′s “Welcome 2 My Nightmare,” plus “Old School 1964-1974,” a box set celebrating the original band.

He also wrote and published a memoir, “Golf Monster,” in 2007, which tracked his life from childhood to rock stardom, and his journey from alcoholic to golf addict, and was = featured in the Tim Burton film “Dark Shadows” in 2012.

Alice, Dennis, Neal, Michael, and Glen (posthumously) were inducted into the Rock N Roll Hall of Fame in March, 2011.

With his influence on rock & roll long since acknowledged, there is little that Alice

Cooper hasn’t achieved in his remarkable career, including platinum albums, sold-out tours and any number of honors and career achievement awards.

As he heads back out on the concert trail each year, Cooper insists he’s still motivated to continue touring and recording albums, as well as making time for such side projects as Cooper’stown (his Phoenix-based restaurant/sports bar) and his Nights With Alice Cooper nightly radio show, syndicated domestically and worldwide on over 100 stations.

For Fans Of

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Home Market

Phoenix via Detroit, Arizona via Michigan - USA

Album Details

Artist

Alice Cooper

Album Title

Paranormal

Street Date

07/28/2017

Order Due Date

06/30/2017

Discount

5% (ends 08/03/2017)

Genre

Rock/Classic

Label

earMUSIC

Configuration

CD Longplay

Price Code

CD16

UPC

4029759121466

Box Lot

20

Catalog #

0212146EMU

Album Details

Artist

Alice Cooper

Album Title

Paranormal (2CD/T-Shirt Boxset)

Street Date

07/28/2017

Order Due Date

06/30/2017

Discount

5% (ends 08/03/2017)

Genre

Rock/Classic

Label

earMUSIC

Configuration

CD Longplay

Price Code

CD25

UPC

4029759121992

Box Lot

5

Catalog #

0212199EMU

Album Details

Artist

Alice Cooper

Album Title

Paranormal

Street Date

07/28/2017

Order Due Date

06/30/2017

Discount

5% (ends 08/03/2017)

Genre

Rock/Classic

Label

earMUSIC

Configuration

Vinyl Longplay 33 1/3

Price Code

LP29

UPC

4029759121985

Box Lot

15

Catalog #

0212198EMU

Album Details

Artist

Alice Cooper

Album Title

Paranormal

Preorder Date

06/09/2017

Street Date

07/28/2017

Genre

Rock/Classic

Label

earMUSIC

Configuration

Digital Audio Longplay

UPC

886446563817

Tour Dates

Bandsintown

Videos

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