The Red Button

Now It's All This! Now It's All This!

Marketing Highlights

Power Pop legends who continually get airplay on Underground Garage, KCRW,domestic and International and internet radio. Critically acclaimed and commercially successful first two albums (both remastered) included in set PLUS EP of 6 new original songs along with 4 unreleased "unplugged" rarities. Member Seth Swirsky just came off a highly lauded solo album “Circles and Squares”. Will appeal to all fans of Power Pop. Beatles, Hollies, Big Star, Raspberries, etc Chris Carter DJ - Breakfast With The Beatles

Bio

I’ve been having Breakfast With The Beatles for many years now, and I can honestly say that Seth Swirsky and Mike Ruekberg, the brain trust behind The Red Button, are the next best thing to the mid-period Fabs. They just might be the most inspired, spot-on songwriting team—creating pure, charming, to the point, infectious pop—since the Nerk Twins, AKA “Lennon and McCartney”!
I’m not the only one who’s hip to the coolness of The Red Button. Pop culture tastemakers worldwide raved about their 2007 debut, She’s About To Cross My Mind, and their 2011 follow-up, As Far As Yesterday Goes. When the original and longtime Beatles engineer Norman “Hurricane” Smith heard The Red Button’s music, he stated: “If The Red Button had been around in the ’60s, I would have signed them to EMI.” High praise from the cat who engineered close to 100 Beatles songs and went on to produce Pink Floyd’s first four albums.
What makes the The Red Button boys unique however is not that they do the Beatles. Nah. Copycats, they ain’t. Their songs are highly original, the craftsmanship—to a song—
top-shelf. What they share with those four Liverpudlians is a love and understanding of succinct, highly melodic pop, with air tight harmonies, jangly vintage guitars, and lyrics that tell a story or evoke a mood that cut both dark and light at the same time. Tricky!
When re-listening to both Red Button albums and the six new songs on this retrospective, it solidifiesmy initial thoughts on this great writing duo: Swirsky has Macca’s sense of romance and melodic
optimism, while Ruekberg—also The Red Button’s producer—crunches that with his slightly darker, sardonic, Lennonesque edge. Expanding the analogy, Seth brings Donovan’s sunshine while Mike brings Elvis Costello’s knife. Where the two musically meet is at the jangly intersection of “We Can Work It Out” and “Help!”
Since we’re talking retro vibes, a little Red Button history is in order. The duo are the result of one of those hard-to-explain, delightfully serendipitous meet-ups between musical twins who almost seem to have been separated at birth.
Swirsky, a self-proclaimed “manic expressive,” made his mark penning hit songs in the ’80s and ’90s for some of the top pop superstars of the day, including Taylor Dayne (“Tell It To My Heart,” “Prove Your Love”), Al Green (“Love Is A Beautiful Thing”), Tina Turner, Smokey Robinson, Air Supply, Rufus Wainwright and Michael McDonald, among others. (He also wrote four bestselling books along with directing the award-winning documentary Beatles Stories in 2011). Yet, his heart always lied in the ’60s music he grew up with listening to on his AM radio via WABC as a kid on Long Island. As a solo recording artist, Mr. Swirsky has released three multi-award winning long players: Instant Pleasure(2004), Watercolor Day (2010), and Circles and Squares (2016).
Seth’s tuneful optimism finally met its match in the crisp, biting style of one Mike Ruekberg, who had spent the ’90s as the lead singer and songwriter for the beloved Minneapolis pop-rock band Rex Daisy. In 2002, Ruekberg moved to Los Angeles, where he became a sought-after singer, multi-instrumentalist, composer, and producer. In addition to writing songs for movies and television (including the soundtrack for the 2002 Adrien Brody cult-classic Dummy), Mike released a critically acclaimed solo record, the wonderful Acrimony-n-Cheese (2005).
The two met at a recording session in the mid-2000s, and after discovering they were huge fans of each other’s work, decided to write and record some songs in the Mersey Beat style they loved. At first, believing no one would take their unofficial project seriously, they called themselves Little Engine, after the children’s book The Little Engine That Could (“I think I can, I think I can…”).
Changing their name at the last minute to The Red Button, they released the album She’s About To Cross My Mind in 2007 with quite successful results. The album’s opening track “Cruel Girl” was selected as “Coolest Song In The World This Week” on Little Steven’s Underground Garage channel on Sirius/XM radio. This sudden airplay warranted an immediate repressing of the album, as orders exceeded everybody’s highest expectations.
On round two, their next album’s first single caught Little Steven’s attention yet again and “Caught In The Middle” became the bands second “Coolest Song In The World”! Two for two! The new EP in this package contains six delicious pop confections like “Can’t Let Candy Go,” “Tracy’s Party” and “Tell Me It’s Over” that are sure to stick in your head for a long time to come.
Whether you’re a longtime fan who hasn’t listened to their earlier discs for a while, or fresh to the twosome’s timeless tunes, this new Red Button double CD set, Now It’s All This!, is guaranteed to blow and re-blow yer mind. Time and time again.
The list of songwriting teams in pop music history who were able to make pure, hi-grade, consistently crystalline, perfect pop music, is not very long. Seth Swirsky & Mike Ruekberg are definitely on that list. Now, if you’ll excuse me, it’s time to hit The Red Button…

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Album Details

Artist

The Red Button

Album Title

Now It's All This!

Street Date

10/20/2017

Order Due Date

09/22/2017

Discount

7% (ends 10/26/2017)

Genre

Rock/Rock

Label

JEM

Parent Label

MRI Entertainment

Configuration

CD Longplay

Price Code

CD19

UPC

020286224709

Box Lot

30

Catalog #

PSX1008

Album Details

Artist

The Red Button

Album Title

Now It's All This!

Preorder Date

09/08/2017

Street Date

10/20/2017

Genre

Rock/Rock

Label

JEM

Parent Label

MRI Entertainment

Configuration

Digital Audio Longplay

UPC

886446704296