The highly anticipated album from Boy Better Know's own grime legend Skepta Features Pharrell Williams alongside some of the biggest names in the UK grinm scene including Jme, Novelist, Wiley and the full Boy Better Know crew.
New single "MAN" added to BBC radio & Apple Music week of launch Lead track ‘Man’ Youtube packshot video gained 1.4 million views in 1 week only. ‘Man’ was added to the BBC Radio 1 playlist within hours of being made live without any radio plugger. Also added straight away onto the playlists of BBC 1xtra and Capital Xtra. Currently Annie Mac’s BBC Radio 1 track of the week and on Radio 1 alone this week has had over a dozen plays and has had total radio impacts over 4m just this week alone. ‘Man’ currently lies in no.4 position on the Spotify UK viral top 10 chart. Combined Sppotify playlist follower audience for ‘man’ over 4 million at the moment.
Skepta has recorded with the likes of Kanye West, Pharrell Williams & Drake for cuts on Drakes new album.
Over 50 Million You Tube views for videos associated wit the album.
600K+ Facebook fans 700K+ Twitter followers 650K+ Instagram followers
A veteran of the U.K. grime scene, MC, producer, and record label owner Skepta was influential in its shift from the underground to the pop charts, as well as its creative and commercial resurgence during the mid-2010s. Inspired by both U.S. and U.K. hip-hop, he started his music career appearing on the pirate radio circuit and performing at various MC battles. In 2005 he formed the grime label Boy Better Know with brother J.M.E. and Wiley, and a year later joined East London collective Roll Deep, although he left the following year to concentrate on Boy Better Know and his solo career. He released his first two albums, Greatest Hits and Microphone Champion, through his label before signing with All Around the World Records in 2010. In the same year, he reached the Top 40 with “Bad Boy” (number 26) and “Rescue Me” (number 14), supported Chipmunk on his U.K. tour, and was personally selected by P. Diddy to record a grime remix of “Hello Good Morning” after being recommended by his Twitter followers. His third album, Doin’ It Again, featuring the Top 40-charting single “Cross My Heart,” was released at the beginning of 2011, subsequently peaking at number 19 on the U.K. album chart. In 2012, Skepta released two singles (“Hold On” and the C+C Music Factory-sampling “Make Peace Not War”) that took his sound in a more commercially minded direction. Both songs hit the Top 30 of the U.K. singles chart, and were intended to be the leadoff singles to an album titled The Honeymoon, but the disappointing reaction from fans led to the album being scrapped, and a mixtape titled Blacklistedwas released at the end of the year in its place. After keeping a low profile in 2013, Skepta came back in a big way the following year. He contributed a verse to a remix of “German Whip” by Meridian Dan, which became a Top 20 hit in May 2014. The following month, Skepta’s single “That’s Not Me” (which featured a guest verse by J.M.E.) was released, hitting number 21 on the charts. Both tracks were praised as helping to revitalize grime, and the latter was eventually named track of the year by FACT Magazine. Skepta’s early 2015 single “Shutdown” was another U.K. Top 40 hit, and the MC received attention from Drake and Kanye West, joining the latter on-stage during the BRIT Awards. Skepta made his acting debut with a role in the 2015 crime drama Anti-Social, and worked on his long-awaited new album Konnichiwa.
2. Lyrics – Skepta, Novelist
3. Corn On The Curb – Skepta, Wiley
4. Crime Riddim
5. It Ain’t Safe – Skepta, Young Lord
6. Ladies Hit Squad – Skepta, D Double
E, ASAP Nast
7. Numbers – Skepta, Pharrell Williams
10. That’s Not Me – Skepta, Jme
11. Detox – Skepta, BBK
12. Text Me Back
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Vinyl Longplay 33 1/3