Raymond Fairchild

Bluegrass Banjo Collection

Marketing Highlights

Continuing with Rural Rhythm’s 3 CD specially priced BLUEGRASS COLLECTION Triple Play Series comes BLUEGRASS BANJO COLLECTION – 93 CLASSICS. On 3 CD Set we hear the banjo mastery of Bluegrass legend Raymond Fairchild “King of the Smoky Mountain Banjo Players” culled from the treasure trove of over 4,000 recorded masters produced over the past 60 years by Rural Rhythm Records.

The oldest of these songs crossed the ocean in the seventeenth and eighteenth centuries, but all of them have endured, and they’re rendered here in performances that will endure. This is a vital part of the music that America gave to the world

The 3 CD Set Triple Play Series includes Rural Rhythm’s best-selling songs in a themed collection packaged in mini-album CD wallets with an attractive CD slipcase. Each song was remastered from the original master tapes by Steve Hoffman, (a leading mastering engineer in the High End Audio market). The end results are some of the best sounding authentic and historic Classic Bluegrass Music available today!

BLUEGRASS BANJO COLLECTION contains original recordings of 93 CLASSICS through the years performed by the KING OF THE SMOKY MOUNTAIN BANJO PLAYERS...It’s some of the best sounding bluegrass banjo classics available and a good place to start for a new Bluegrass fan and has all the important songs for the most seasoned Bluegrass Lover. The songs were very familiar to our ancestors, and thanks to these traditional Bluegrass musicians, they’re with us still, keeping the flame burning and passing the classics down to future generations.

SELLING POINTS: • 93 BLUEGASS BANJO CLASSICS – Original Recordings • In 2016 Rural Rhythm collections titles reach the Billboard TOP 10 BLUEGRASS ALBUM Chart 18 times. • Classic original recorded performances by Bluegrass Legend and Banjo Master Raymond Fairchild “King of the Smoky Mountain Banjo Players” • Culled from Rural Rhythm’s treasure trove of over 4,000 recorded masters produced over the years • Mastered from the original master tapes by Steve Hoffman, (a leading mastering engineer in the High End Audio market) • Specially Priced at $15.98 SRLP (3 CD Set)

MARKETING DRIVERS: • Radio Promotion: Physical CD sent to 500 Key Bluegrass, Gospel, Folk and NPR D.J.’s . All Songs available on AIRPLAY DIRECT (for D.J downloads)

• Advertising / Promotion: - Internet campaign targeting highly trafficked Bluegrass, Traditional Country, American, folk and Roots sites & music blogs including Banjo Newsletter, Bluegrass Today, Cybergrass, Prescription Bluegrass, DeepRoots.com, theBoot.com, NoDepression.com, Roughstock, NashvilleCountryClub.com, Countrystandardtime.com, AmericanaRhythm.com, etc.
- Tailored campaign targeting users based on their music tastes & preferences on Google, Facebook, YouTube, Twitter and more.

• Digital Marketing & Social Media Promotion: - Going for enhanced visibility on iTunes, Facebook, Twitter, Instagram, YouTube, and other prominent social networking sites and streaming music hubs. - Social networking blasts via. Facebook, Twitter, Instagram, Soundcloud and more. - Targeted blast campaign to Rural Rhythm’s Newsletter Subscription & Consumer Direct list

• Press: National publicity campaign targeting electronic and print media in all targeted genres including Bluegrass, Americana, Folk and Roots music plus alternative and popular music publications.

Bio

Fairchild was born in Cherokee, Swain County, North Carolina and learned music, from an early age, from his mother’s side of the family. His musical influences also included Earl Scruggs, and Don Reno. When he was young he played for tips at a tourist stop in Maggie Valley.[1] The owner of the tourist stop, Ted Sutton, taught young Fairchild about show-business.[2] When Fairchild wasn’t performing he worked as a stonemason.[3] In the mid 1960s, he formed the Frosty Mountain Boys but soon changed the name to the Maggie Valley Boys.

In 1963, Fairchild was signed by Uncle Jim O’Neal to record for the Rural Rhythm label. In the early 1970s, He made a successful performance on the Grand Ole Opry at WSM in Nashville, Tennessee. In 1975, he met the Crowe Brothers, (Wallace Crowe, and Wayne Crowe) and together they formed a trio.[3] The bluegrass trio lasted until 1991 when Fairchild formed the New Maggie Valley Boys with his son Zane Fairchild.[4]

Fairchild has won five awards as a champion banjo player[5] and has scored two gold records.[2] He has his own line of banjos, the Cox/Faichild banjo.[4] Since he is reluctant to leave his home district he is mostly seen at the Maggie Valley Opry House.

Tracklist

DISC 1 – 31 BANJO FAVORITES
1. WHOA MULE
2. CAROLINA BREAKDOWN
3. ORANGE BLOSSOM SPECIAL
4. TURKEY IN THE STRAW
5. LITTLE DARLING PAL
6. McKINLEY’S WHITE HOUSE BLUES
7. BLUE GRASS BUGLE
8. LONESOME ROAD BLUES
9. FALSE-HEARTED LOVE
10. NINE POUND HAMMER
11. OLD JOE CLARK
12. McCORMICK’S PICNIC
13. RED WING
14. CRIPPLE CREEK
15. GIRL I LEFT BEHIND ME
16. UNDER THE DOUBLE EAGLE
17. RAYMOND’S TALKING BANJO
18. COTTON EYED JOE
19. BANJO FLYING
20. CUMBERLAND GAP
21. RAYMOND’S BANJO BOOGIE
22. CROOKED CREEK
23. BOIL THEM CABBAGE DOWN
24. PRETTY POLLY
25. LEANING ON JESUS
26. SUGAR FOOT RAG
27. TRAIN FORTY FIVE
28. EARL’S BREAK DOWN
29. CINDY
30. RED RIVER VALLEY
31. JOHN HARDY

DISC 2 – 31 BANJO FAVORITES, VOL. II
1. RAYMOND’S REAPEATING BANJO
2. FLOP EARED MULE
3. DIXIE
4. PAT’S TRAIN SPECIAL
5. CASEY JONES
6. MISSISSIPPI SAWYER
7. KICKING MULE
8. I AM A PILGRIM
9. CATTLE IN THE CORN
10. HOME SWEET HOME
11. GREAT SPECKLED BIRD
12. OLD JOE CLARK
13. BILL OF THE WOODS
14. RUBEN
15. DOWN YONDER
16. NEW RIVER TRAIN
17. CINDY
18. MAGGIE VALLEY BOUND
19. OLD MOUNTAIN DEW
20. FOGGY MOUNTAIN TOP
21. TOM DOOLEY
22. KATY KLINE
23. CAMPTOWN RACES
24. BLACK MOUNTAIN RAG
25. WHEN YOU AND I WERE YOUN MAGGIE
26. COMING AROUND THE MOUNTAIN
27. SUNNY SIDE RAG
28. SHADY GROVE
29. JOHN HENRY
30. FLYING TURKEY
31. FROSTY MOUNTAIN ON FIRE

DISC 3 – 31 BANJO FAVORITES, VOL. III
1. IDA RED
2. JOHN HARDY
3. FLOP EARED MULE
4. RED WING
5. MISSISSIPPI SAWYER
6. LITTLE LIZA JANE
7. NOBODY’S BUSINESS
8. WRECK OF THE OLD ‘97
9. SILVER BELLS
10. CARROLL COUNTY BLUES
11. STONY POINT
12. LISTEN TO THE MOCKING BIRD
13. BIG BALL
14. SUGAR FOOT RAG
15. FOX CHASE
16. GOLDEN SLIPPERS
17. THE TRAIN
18. EAST VIRGINIA BLUES
19. DO LORD
20. BEER BARREL POLKA
21. UNDER THE DOUBLE EAGLE
22. KNOXVILLE GIRL
23. YEAR OF JUBLO
24. THE OLD GOSPEL SHIP
25. UNCLE EPH
26. BLACK BOTTOM BLUES
27. PALLET ON THE FLOOR
28. NEW RIVER TRAIN
29. RAGTIME ANNIE
30. WILL THE CIRCLE BE UNBROKEN
31. GARFIELD MARCH

For Fans Of

Bill Monroe
Lester Flatt & Earl Scruggs
Ralph Stanley
Jimmy Martin
The Osborne Brothers

Album Details

Artist

Raymond Fairchild

Album Title

Bluegrass Banjo Collection

Street Date

09/01/2017

Order Due Date

08/04/2017

Label

Rural Rhythm

Parent Label

New Day

Configuration

CD Longplay

Price Code

CD15

UPC

732351300026

Box Lot

30

Catalog #

RUR3000