Ani DiFranco

Binary Binary Binary

Marketing Highlights

-Album pre-order + digital single "Binary" 5/12

-Digital single "Zizzing" 5/26

-PEN World Voices “United Against Hate” opening event at Cooper Union NYC with Patti Smith - May 1

-Autonomic Media National PR campaign -Album bio written by Alan Light -NYC PR media days June 7-9

Confirmed press: -PASTE track premiere of "Binary" ran: https://www.pastemagazine.com/articles/2017/05/premiere-hear-the-heady-funk-title-track-to-ani-di.html -SALON coverage of PEN World Voices performance: http://www.salon.com/2017/05/02/opening-night-of-pen-world-voice-festival-can-words-triumph-over-weapons/ -"Zizzing" track premiere Consequence of Sound May 23 -NY Times Facebook Live performance June 8 -WNYC Soundcheck performance June 8 -WNYC The Takeaway interview June 8 -Salon Talk session June 9 -American Songwriter album review -Paste album review -Paste vinyl sampler June -No Depression -feature in print and online -The Bluegrass Situation -June “cover” story, online -Premiere Guitar feature -July issue, out in June -Spotify Music Happens Here feature out summer, TBD

-A2IM Libera Lifetime Achievement Award - June 8

-NYC launch event - June 7

-True Tone Media Group AAA campaign April - November

-AAA Non-commvention performance and session tapings - May 17-18

-1st single “Play God” impact April 3

-2nd single “Binary” to be released following Non-Comm - May 22

-eTown taping performance with Mavis Staples - April 28

-Ani DiFranco 1-hour NPR style documentary radio documentary Carriage expected on 150+ AAA, Non-Comm/NPR, Folk, and other eclectic non-comm radio contacts

-Sneak Attack Online Marketing campaign plus Righteous Babe/United For Opportunity team Binary music video

-Noisetrade 4-song teaser EP release April 12

-Album P.O.P.

-Major market tour Fall supported by extended PR, radio, marketing efforts

Bio

“My last record was very inward-looking,” says Ani DiFranco. “I was pregnant and then raising a screaming infant. But now that kid is about to turn four, so I got out of the weeds of personal space and started looking outward again, being more engaged, more big ‘P’ Political. As an artist, I like to be out in the world, and what initially compelled me was to try to push society to a better place. So when I’m not in heartbreak or motherhood mode, that’s where you’ll naturally find me.”

With her twentieth studio album, Binary, the iconic singer/songwriter/activist/poet/DIY trendsetter returns to territory that brought her to the world’s attention more than twenty-five years ago. One of the first artists to create her own label in 1990, she has been recognized among the feminist pantheon for her entrepreneurship, social activism, and outspoken political lyrics. At a time of global chaos and confusion, DiFranco is kicking ass and taking names, with a set of songs offering a wide range of perspective and musical scope.

She describes a moment during the writing of “Play God,” an unblinking pro-choice battle cry, as a particular breakthrough. (A live version of the song was included in the anti-Trump “30 Days, 30 Songs” campaign alongside tracks from Death Cab for Cutie, Aimee Mann, Franz Ferdinand, and more.)

“When I wrote the line ‘You don’t get to play god, man/I do,’ I paused and thought, ‘Can I say that?,’ “ she says. “It’s not the first time I’ve thought that, but it’s been a while. And in that moment, I thought, ‘I’m back, mothafuckas!’”

“When you make a record about family and relationships, people assume you’re mommy now and you’ve lost your edge, and it’s going to be all buttercups from here on. So that line had the feeling of ‘Take that! My kid is sleeping right now and I want to talk about some shit!”

On Binary, DiFranco tackles the challenge and necessity of teaching non-violence with “Pacifist’s Lament” and the need for empathy in “Terrifying Sight.” Remarkably, though, these songs—recorded, in her usual fashion, in a couple of short full-sprint sessions spread across several years—were all written prior to the 2016 elections and attendant political turmoil.

“I’m not surprised,” says DiFranco. “Over twenty-five years, I’ve found that my songwriting is often full of premonition. It shows me, in a deep and spooky way, how we know things on levels below consciousness. I write songs and then they happen, and later I realize what they’re about. I’m just happy to have some good tools in my toolbox to address what’s happening now—the feminist diatribes are turned up nice and high on this record!”

She notes that Binary’s title track is key to her intention on this project. “I always title a record from the song that seems to be at its core,” she says. “An underlying theme in the songs, and in the feminism I want to engage society with, is the idea that autonomy is a fallacy—nothing exists except in relationship to something else. We are, in some senses individuals with individual liberties and unique powers, but that’s only a surface story.”

Though this concept is closely tied up in our present-day obsession with technology (“Sitting alone at home, staring at a screen, you can’t really know anything, because knowing is engaging,” she says), DiFranco also reveals a growing connection to nature and the physical world.

“Every year on Goddess’ Green Earth, I understand my relationship to it more,” she says. “My early songs were all human drama. I don’t think I noticed the bigger picture at all—I was transfixed by power dynamics between people. Now I see that it’s largely the providence of women to really embody nature, so I do think I’m getting back to basics, and it’s a shift for me.”

The backbone of Binary’s sound is DiFranco’s long-time rhythm section of bassist Todd Sickafoose and drummer Terence Higgins, but on much of the album, the trio is augmented with some all-star guests. “I knew I wanted to involve some of my brilliant friends this time out,” she says. “We made some calls and got a party going. That was the idea, to reach out and have some other spirits enter.”

Virtuoso violinist Jenny Scheinman and keyboard wizard Ivan Neville both join in for more than half of the record; “they are so captivating and they elevate my shit whenever they come near it,” says DiFranco. Other contributors include the legendary Maceo Parker, Bon Iver’s Justin Vernon, and Gail Ann Dorsey, longtime bassist for David Bowie. New Orleans resident DiFranco takes special pride in the Crescent City funk spearheaded by natives Higgins and Neville on a number of the tunes. “Their souls are of this place,” she says. “The feel they bring is something they got in utero.”

For the better part of 2016, DiFranco beat the drum for voter turnout on her “Vote Dammit!” tour, focusing on registering and inspiring people to vote. In the days following the election, fans turned to her for guidance with renewed earnestness, anxious to hear music and wisdom from the longtime activist. Ani encouraged fans to take political action and did the same herself, participating in the Women’s March on Washington and performing at the official Women’s March after party benefitting Planned Parenthood with The National and Sleater-Kinney.

Binary, of course, is being released into a world in which music distribution and consumption have transformed rapidly and dramatically. For DiFranco, a true pioneer in the music industry with her Righteous Babe label, it’s a time to reconsider the possibilities and ambitions of her business.

“While I was precedent-setting at one time with Righteous Babe and my indie crusade, I feel like, in the time it took me to nurse another baby into being, I’ve fallen behind,” she says. “The universe and technology have continued to evolve, and the idea of harnessing technology and crowd-sourcing everything—money, knowledge, revolution—is a very powerful concept that I’m ready to get more involved with. Righteous Babe is starting to grow now into something that will hopefully become avant-garde once again- more of a collective, more dynamic.”

“I’m trying to figure it out daily,” says Ani DiFranco. “Just like always.”

Tracklist

1. Binary
2. Pacifist’s Lament
3. Zizzing
4. Play God
5. Alrighty
6. Telepathic
7. Even More
8. Spider
9. Sasquatch
10. Terrifying Sight
11. Deferred Gratification

Home Market

Buffalo, NY - USA

Album Details

Artist

Ani DiFranco

Album Title

Binary

Street Date

06/09/2017

Order Due Date

05/12/2017

Discount

7% (ends 06/15/2017)

Genre

Singer/Songwriter

Label

Righteous Babe Records

Parent Label

BFD II

Configuration

CD Longplay

Price Code

CD16

UPC

748731708726

Box Lot

30

Catalog #

RBR087D

Album Details

Artist

Ani DiFranco

Album Title

Binary

Street Date

06/30/2017

Order Due Date

06/02/2017

Discount

7% (ends 07/06/2017)

Genre

Singer/Songwriter

Label

Righteous Babe Records

Parent Label

BFD II

Configuration

Vinyl Longplay 33 1/3

Price Code

LP24

UPC

748731708719

Box Lot

15

Catalog #

RBR087V

Album Details

Artist

Ani DiFranco

Album Title

Binary

Preorder Date

05/12/2017

Street Date

06/09/2017

Genre

Singer/Songwriter

Label

Righteous Babe Records

Parent Label

BFD II

Configuration

Digital Audio Longplay

UPC

886446474519

Tour Dates

Bandsintown

Videos

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